Foods Business Division · Marketing · Full time — To drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability: 1. Enable consumer product trial/sampling 2. Disseminate key product benefits 3. Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition. Key Objectives : · Quality of implementation of consumer programs o No. of programs implemented for each brand cutting across various touchpoints (eg: Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca’s) · Delight the consumer at every touchpoint o Implement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs o Collection of consumer databases o Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same · Build a network of high Quality Agencies o Participate in conducting pitches to onboard agencies by activation type o Ensure adherence to standardized costs by activation type o Regular reviews based on execution quality measured through set performance criteria for the agency · Implement quality and audit systems o Audit…

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