dnata·via Emirates Group
Dubai, United Arab Emirates
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About the role
Job Purpose Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike! The role of the Manager Brand and Marketing Programme is to co-develop, manage, and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. They will support and implement the direction and incremental wealth creation of the Emirates or dnata brand and sub-brands; demonstrate agility in delivery of the strategy, in line with changing business priorities. The role will proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. They will co-develop, manage, and implement integrated brand and marketing programs to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists. In this role, you will: Articulate, shape, and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research,…
How to apply
Applications go through dnata's careers site (emiratesgroupcareers.com). Keep your CV, passport and certificates ready, and talk to the placement team if you'd like help with your application.
7d ago
This week